Tag Archives: marketing

Digital Marketing Customer Acquisition Workshop

Aggressive Customer Growth via Digital Marketing Workshop: 9:00 am Thursday, December 3 (Kansas City)

Aggressive Customer Growth via Digital Marketing Workshop

Chris Kovac hosting ‘Aggressive Customer Growth via Digital Marketing Workshop’ on December 3, 2015 in Kansas City.


Digital Marketing Workshop Description (Register Here)
In today’s omni-channel business environment, it is more important than ever to efficiently deploy and align your digital marketing resources. In this 3-hour workshop, you will learn cutting-edge, proven strategies and tactics for acquiring new customers and growing revenue via digital marketing channels.

You will be provided with a Digital Marketing Customer Acquisition Workbook (e-book) to document and organize the crucial elements needed to build and execute your 2016 digital marketing campaigns. You will learn how to: define your revenue goals and customer acquisition costs by channel, identify digital customer personas and map their experience, create relevant content via strategic storytelling, measuring real-time ROI and more.

The 2016 Digital Marketing Customer Acquisition Workshop is designed for marketing professionals and executives of aggressive-growth companies and growth-minded entrepreneurs. The curriculum includes a review relevant case studies, methodologies and proven processes to acquire customers and grow revenue via digital channels. We will also review digital marketing best practices that have been successfully implemented with some of the largest companies in the world.

Workshop Registration: $299 – (Register Here

Workshop Outline (Register Here)

  • Define 2016 Digital Marketing and Revenue Objectives
  • Identify Customer Acquisition Targets & Personas
  • Build Armies of Customers through your Tribes
  • Deliver the Right Message in the Right Digital Channel
  • Mapping your Digital Customer Experience
  • Strategic Storytelling & Content Development in the Digital Age
  • Digital Marketing Best Practices
  • Measuring ROI and Optimizing Campaigns

Workshop Benefits (Register Here)

  • Immediately actionable, customer-acquisition focused curriculum
  • Facilitate 2016 digital marketing strategies and tactics
  • Align digital marketing campaigns, internal resources and vendors
  • Harmonize your storytelling and digital assets
  • Learn best practices from relevant case studies
  • ROI measurement in real-time

About Chris Kovac
Chris is a digital marketing thought leader, speaker, trainer and consultant. Over the past 15 years, Chris has led strategic digital marketing initiatives with some of the largest brands in the world, including: Sprint, 3M, Hallmark, FMC and many others. Chris has trained 1000s of professionals and business owners on digital marketing best practices, building social influence via digital channels and storytelling in the digital age. Chris also speaks regionally and nationally at digital marketing conferences, universities and professional organizations.

Chris works with aggressive-growth companies and growth-minded entrepreneurs to develop and implement customer acquisition-focused marketing strategies and tactics via digital channels. Leveraging proven methods and processes, Chris can help your business gain new customers, reduce customer acquisition costs, improve customer conversion ROI and harmonize your digital marketing channels.

Chris was recently named to: 2015 Techweek100 (Kansas City), honoring the region’s technology innovators and business leaders; Inc.com ‘33 Entrepreneurs, Marketers, and Thought Leaders to Watch in 2016‘ and winner 2015 National Small Business Influencer Award – Community Choice Honoree (Small Business Trends).

Chris is active on social media:
LinkedIn: https://www.linkedin.com/in/chriskovac
Twitter: https://twitter.com/chriskovac

Chris Kovac mentioned in Inc.com 33 Entrepreneurs, Marketers, Thought Leaders to Watch

I am honored to be mentioned in a recent Inc.com post ‘33 Entrepreneurs, Marketers, and Thought Leaders to Watch in 2016‘ – You can read the full article by @teedubya here: http://www.inc.com/travis-wright/33-entrepreneurs-marketers-and-thought-leaders-to-watch-in-2016.html 

From the Inc.com post
With the new year right around the corner, we wanted to share some insight on some movers and shakers who will be helping mold the digital ecosystem in 2016. Keep an eye on these people, follow them on Twitter, and most important, learn from them…read more: http://www.inc.com/travis-wright/33-entrepreneurs-marketers-and-thought-leaders-to-watch-in-2016.html

About KindBeef.com
KindBeef.com was founded by Chris Kovac in 2015 with a vision of delivering quality, healthy grass-fed beef, direct to your door, while supporting important and significant causes, like feeding the hungry.

Our beef comes from select producers in Colorado, Missouri and Kansas. We process our beef locally and deliver select hamburger, steaks and other cuts directly to you. We have the capacity and scale to produce over 1,000,000 pounds of beef annually.

Follow @kindbeef on Twitter
Like on Facebook: Facebook.com/KindBeef.

Chris Kovac nominated for 2015 National Small Business Influencer Awards

I am humbled to be nominated to the 2015 Small Business Influencer Awards, presented by Small Business Trends. Many thanks to Becky Wilson (@WDSPRMaven) for all your help.

Please vote for me in the Expert category: at: http://influencers.smallbiztrends.com/experts-2015/kovac-chris/

Chris Kovac nominated for the 2015 National Small Business Influencer Awards – Expert Category

Chris Kovac is an entrepreneur, speaker, start-up mentor and digital marketing thought leader. Chris is a partner/mentor at the BetaBlox.com startup accelerator and CEO of KovacDigital, a digital marketing consultancy. Chris is also a co-founder of an agribusiness startup, KindBeef.com

As a partner in BetaBlox, Chris has worked with and mentored over 50 start-ups and small businesses on digital go-to-market strategies, social media marketing and storytelling in the digital age. Chris was recently named to the Techweek100 (Kansas City), honoring the region’s technology innovators and business leaders.

Chris has led strategic digital marketing initiatives with some of the largest brands in the world, including: Hallmark, Sprint, 3M, BC&BS and many others.

Chris helps small and large businesses with developing marketing goals, identifying audience personas, digital storytelling and software-based management tools. The result is more efficient delivery of marketing resources, reducing costs and increasing revenue.

Facebook: https://www.facebook.com/ChrisKovac

LinkedIn: https://www.linkedin.com/in/chriskovac

Chris Kovac named to 2015 Techweek100 (Kansas City)

Chris Kovac is named to the 2015 Techweek100 for Kansas City. You can find the full list/article at http://techweek.com/techweek100.

About Chris Kovac:

Chris is currently working on: KindBeef.com (early stage agribusiness/tech start-up); mentor/partner at the BetaBlox incubator in Kansas City (http://www.BetaBlox.com) and enterprise digital marketing consulting.

As of June 2015, his portfolio includes equity positions in over 20 different companies and start-ups, including: Custom Trailer Pros (http://customtrailerpros.com), http://www.AirFiltersOnDemand.com, Doc Lerner Quality Goods (https://www.etsy.com/shop/DocLerner), Instaglam Box (http://www.instaglambox.com), http://www.HowToBeHenry.com, Cyrptoempire (http://c-ellc.com), Bespoke Woodworks, CoinPlay.io, RoseSwap.com and others.

Chris Kovac named to Techweek100 (Kansas City)

Chris Kovac named to Techweek100 (Kansas City)

Chris brings 19 years of strategic digital/social influence and marketing experience, working with many F500, national and international brands, including: Hallmark (speaker/trainer 2012 Hallmark Summit), Microsoft, 3M Health Care, Sprint SLCS, SureWest, Silpada, Hilti, Dictionary.com, FMC, TAMKO, Wellmark BC&BS and others.

I speak regionally/nationally on social media/influence theory, strategy & best practices. During the last several years, I’ve had the opportunity to speak at the Gallup AIM Institute, colleges and universities, including NWMSU, UMKC School of Pharmacy and others. I also speak at the Integrated Marketing Summit conference (Chicago, SF, Atlanta, Minneapolis, Denver, etc).

About Techweek:

The Techweek100 identifies leaders who have made a significant impact on the technology and innovation ecosystem in which they operate. The Techweek100 includes leaders of fast-growing tech companies, prominent investors, key enablers of the digital ecosystem, creators of new technologies, and other innovators that make important contributions to their field. The Techweek100 is not a ranking, but rather an annual list of 100 most distinguished technology organizations and their leaders selected by the Techweek community, Techweek Advisory Boards, and the Techweek team.

The methodology for the Techweek100 is the same across all host cities, and is consistent each year. To create each list, Techweek reviews five major factors in the nomination process.

  • – Has played an instrumental role in the growth of an accelerating market-specific technology company.
  • – Has led specific innovative technology initiatives for public or private corporations his or her ecosystem.
  • – Has been an active supporter of growth in the community as an advisor or mentor.
  • – Has created a net benefit for the public, such as: invented a coding language or led a civic initiative.
  • – Has been an integral part of companies attaining the necessary capital for success and strategic growth.

Integrated Marketing Summit Redux 2010

Like most years, 2010 had its ups and downs.  After reflecting a bit, one highlight for me was participating in the Integrated Marketing Summit (www.integratedmarketingsummit.com).  IMS (@IMSummit) is a national conference circuit where marketers (both B2B and B2C) talk about how to integrate marketing strategies and tactics.   It was a great experience on many levels.

The best part, by far, was the people I got to meet along the way.  It was interesting to go to a number of cities (7 I think) and get different attendee and speaker perspectives on marketing, business and life in general.  I met a ton of truly great folks and drew inspiration from a number of them.

The thing I really enjoyed was over going out and grabbing a bite to eat (and maybe a libation or two)  after the conference with the other speakers.  It was awesome to share thoughts and ideas with peers who are very smart and have progressive marketing minds.  More importantly and without exception, they are really great people.  I can honestly say I made a lot of new friends.  It’s also been cool to see ideas scribbled out on napkins becoming reality…I can’t comment further, yet, but I think there will be very exciting things happening in 2011.

Props to  Shawn Elledge (@selledge) the inventor/owner of the Integrated Marketing Summit.  I think Shawn was a pioneer in trying to get marketers to think about how all the pieces of the marketing puzzle can be integrated, not just focusing on the “new, shiny” tools, like social media.   I thought there was a good mix of client-side experts from big brands (Best Buy, Intel, etc), national/regional marketing agencies and entrepreneurs.  It was nice to get a holistic perspective and to debate different points-of-view.

Finally, I thought the speakers at every conference were exceptional (there are far too many to name here).  First hand, I though the content was (mostly) fantastic.  I also tried to get feedback from people in the sessions and it was overwhelmingly positive…seriously.  Great job Shawn and I’m sure a number of people would echo that.  I look forward to seeing what 2011 brings!

If you are interested in viewing/downloading my presentation decks from IMS and other speaking events, please click on:  https://chriskovac.wordpress.com/chris-kovac-social-media-speaker/

Reserving Social Media Profiles for Business

Last night I was editing my presentation for the Chicago Integrated Marketing Summit (going on today) and I wanted to share some thoughts, both for companies currently using social media and those that are just getting started.  The bottom line is: register your company/brand profiles on all (relevant) social media sites, even if you are not going to use them in the near future.  These sites include: Twitter, Facebook, YouTube, WordPress (blog), Flickr (photos), and a handful of others.  For reference, see Brian Solis’s Conversation Prism (click on the link) for a nicely organized list.

Here’s why…You run a (high) risk that someone, maybe even a competitor or ex-employee, will register a profile and you will have no control (and little recourse) over what they post.  Obviously, that can be very damaging.  There’s risk, but there is also opportunity!  One of the benefits of this is more “relevance” in the search engines.  In short, “relevant” links pointing back to your website (from 3rd party sites), the search engines gives you “extra points” in the search engine rankings.  Another benefit is qualified traffic generated from people clicking on a link that’s embedded in your bio.  Finally, make sure you register common misspellings of your company/brand names — make it easy for people to find you.

Placeholder best practices include:

  • Have a relevant & search-friendly (using relevant keywords) bio within the profile
  • Include messaging that says “Hi..we’re not yet on _____ but you can find more information about us on our website at _____.com
  • Make sure the profile is properly “tagged”with relevant keywords
  • Register your company, but don’t forget brands and product lines
  • Look for opportunities to own an issue (preventing infections, child education, etc)

I’m interested in any comments you may have.  The preso is embedded below the post.  Thanks!

@chriskovac

Presentation from IMS Chicago

60 Second Marketer at Denver’s Integrated Marketing Summit

I am a bit behind on my blogging, but I wanted to share an experience I had with Jamie Turner (60 Second Marketer) at Denver’s Integrated Marketing Summit on July 20th, 2010.  For those that may not be familiar with Jamie’s work, he is someone you should be paying attention to.  Jamie started a blog called 60 Second Marketer to provide information, in bite-sized pieces, per relevant marketing topics.  I had seen Jamie speak before at conferences and really enjoyed his presentation.  I encourage you to check out his Twitter and Blog (URLs included above) and his YouTube channel.

I also spoke at IMS Denver (on Integrated Social Media – here’s the Slideshare link) and was pleasantly surprised when Jamie asked if I wanted to be in one of his videos.  He has such a cool concept and I’ve had several people tell me they really liked the format.  Jamie had a great idea to shoot on the escalators — I thought it came out so great!  The video is on the top free social media monitoring tools.

I really enjoyed being part of 60 Second Marketer and encourage you to check it out!  Many props and thanks to Jamie for including me per his great idea!

@chriskovac

Why you should want to work in social media!

(Live draft)

I work at a terrific advertising agency. My job is to develop and integrate social media marketing into the ad agency model. Introducing all these new social media marketing “tools” internally and externally can be a challenge. It is like drinking from the fire hose; so much new information to understand and digest. How can I introduce these new tools to my company while still making it exciting (and relevant) to learn?

We are trying to integrate social media marketing into the culture of our agency. How is this best accomplished? Obviously, forcing information down someone’s throat usually does not yield positive results. Plus, how do you overcome presentation/information fatigue? These are lessons learned from my experience building and integrating interactive marketing services into an ad agency model. So, why not make it fun? Because it actually is!

So, this weird notion came to me in a dream. Why would anyone not want to work in social media? Therefore I decided to post my thoughts to my blog. I may post my full strategy/plan on this blog down the road. I would love feedback, etc.

Spend all day playing on Twitter

I am sure a lot of people that read this blog are familiar with Twitter. If not, Twitter is a microblog/community where you post “tweets” about what you are currently doing, links to cool web sites/ videos, etc. It is an interesting mix of personal and professional communications. I have become a Twitterholic.

Am I on Twitter a lot? Yes. Am I really screwing around? No. I use Twitter to talk to my peers in social/interactive marketing. It keeps me current on how our industry is changing, current best practices, thoughts from respected gurus, case studies (good and bad) and much more. I am actually going to finish a post about why I love Twitter so much. I have also met a ton of great people in Kansas City and throughout the nation that I would not otherwise have connected with.

Social media peeps are social

Social media professionals tend to be offline social creatures as well. Via social media channels, I have been introduced to a number of super-cool people that I have met in person. There is some kind of strange and intimate bond that I have experienced when talking to people in my social network. In my experience, early adopters of social media are very forward thinking, progressive, friendly, willing to help you in any way possible, and actually care about people in their community, etc. Finally, there is little to no negativity. It is a near utopia (at least for now – hope it stays that way).

Be a trend setter

Social media marketing is truly relationship marketing (one to one) and will not only impact marketing, but the way human communications continue to evolve. How cool is that? There can be only so many ad formats (ads on buses, buildings, etc) so their will be a revolution from the status quo (frequency, frequency, frequency) to less frequency and more relevant engagements. As many have said before me, “as marketers we need to quite talking ‘at’ our target audiences and start talking ‘with’ them.” For me, I find nearly all mass media message intrusive and non-relevant.

Do not need formal training, just passion

IMHO, immersion is one of the most important aspects of being a social media professional. You have to live and breathe this stuff; it is the only way to really learn. The skies the limit! People like @garyvee and others have parlayed their social media presence literally into fame and wealth. You could be next! It is much like programming, if you do not love it, than you should find another calling.

Forward looking

The way humans communicate is rapidly changing and evolving. How cool (and scary)! Soon, the Web and TV (and mobile for that matter) will all be mashed up. This means web widgets (like Twitter) will be on your TV and vice versa. I can only image the changes coming in the next decade, let alone in the next few years. It is our job to stay at the forefront of trends and even help create them! How will this impact the world of social media and marketing in general.

Several opportunities

There are a number of different jobs within social media and a variety of companies that will utilize your skills. You can work in technology, on the client side or work with an advertising/marketing agency. Specific job functions include: strategic planning, project managing, copywriting, web development, e-marketing, graphic design, application development, market research and much more. Does that sound palatable to you? I will expand on social media opportunities in a future blog post.

You could be a billionaire

Well it is a possibility, but not likely. However, this frontier is wide open. You can chart your own path and create opportunity. The cost of entry is low along with the risk; but, the reward can be potentially huge. There are a number of social media start-ups which seem similar to all the new Web ideas in the late 1990’s through the early 2000’s. Where will your path in social media lead you?

Your thoughts?

I encourage and appreciate your thoughts on this subject.  DM me on Twitter if you want (@chriskovac)

My tips for achieving great SEO/SEM

Full disclosure:  I responded to a HARO per “tips to succeed in SEO/SEM.”  I probably run the risk of ruining the HARO (I have not heard back yet) but I took several hours to think through and answer the questions.  Plus,  SEO/SEM is a passion of mine since 1996.   So, I will go ahead and post.  I am happy to take down if the story is a go.  Cheers.  Chris Kovac

Your “claim to fame” in a short sentence.

Professional online and search engine marketing since 1996.

What are your top five tips to achieve great SEO?
1) Networking – Search engines often change the rules (or algorithms) on how they rank a Web site. It is important to network with fellow search marketers to keep up on how the industry is changing. There are a number of discussion forums, blogs and other sites where you can engage your fellow search marketers. My networking tool of choice is Twitter, because you can engage your peers on a 1:1 basis.

2) Attend conferences – There are a number of quality search marketing conferences. I recommend Search Engine Strategies (SES) and SMX. Usually the speakers and panelists are the leading thought leaders within search marketing and provide timely information and advice that can help you achieve great SEO results. Attendees are usually willing to share their thoughts and experiences and most everyone is approachable. It is also a great way to connect informally with your peers at the social events.

3) Test your theories – I encourage search marketers to test and retest your search marketing theories. Part of search marketing is experimenting and then focusing on what is working. With advancements in tracking capabilities, it is easy to set up a simple tracking code to test the results of your search marketing campaigns. I often start with a “shotgun” approach and then refine the campaign to a targeted, “rifle” approach.

4) Stay white-hat – Don’t give into the temptation to try to “spoof” the search engines with link baiting or other “black-hat” tactics. More often than not, you will succeed in generating high rankings until your site/s gets blacklisted and removed entirely from the search engines.

5) Track your campaigns – Before the campaign starts, develop campaign objectives that are measureable and that you can test against. There are a number of ways to track a search marketing campaign. The best practice is to use a tag-based analytics provider. Then you can not only track the visitors to your site, you can also track their behavior and ROI.

What are the three biggest mistakes in terms of their SEO activities?

The three biggest mistakes I see SMEs make include:

1) Beginning a SEO initiative in the middle (or near the end) of a Web site development project. This means significantly more work to: revise the copy after the fact to ensure it is search engine friendly, rename the URLs with relevant keywords, create SEO-friendly Header tags, create relevant Alt text and most importantly, increase the link relevancy or Page Rank on Google.

2) Failure to stay current with SEO best practices. As previously mentioned, it is important to stay current with SEO best practices and how the search engines are changing the way they rank a Web site. This mistake is easy to resolve by subscribing to enewsletters, going to conferences and talking with your peers in search marketing.

3) Finally, not tracking the success or ROI of the search engine campaign still seems to be somewhat common. There are a number of ways to set up campaign analytics. One of the best known (and free) tools is Google Analytics.

How would you explain SEO and SEM to somone who has never encountered either before?

I explain to clients and internal staff that SEO and SEM are just tools in the marketing toolbox. SEM (aka paid search) is a cost-per-click model, meaning you only pay when a user actually clicks on your search engine text ad. SEM is best for driving specific actions, like a purchase or signing up for an enewsletter.

SEO is a longer process to make a Web site achieve high rankings in the search engines for free or “organic” listings. SEO is a good strategy to increase awareness and drive qualified traffic to your Web site, even if they are in the information gathering stage of the sales cycle.

How should business people identify and choose their search advisors/consultants?

I recommend utilizing referrals when trying to find a solid, professional search adviser/consultant. There are so many companies that say they are search experts, but I have found that most are far from being proficient. I would also ask prospective search professionals to provide examples of successful campaigns, case studies and the methodology for developing a search campaign. Finally, previous experience in the industry/category is also a big plus, as this will reduce the learning curve.

What can search really do for a business? Do you have any examples?

Integrated search marketing can be one of the most powerful marketing tools for a number of reasons. The primary benefit is the ability to drive qualified traffic to your Web site that results in an action by the end user. That action can be a lead, sale or even drive call center volume. Often times a solid search engine campaign will produce ROI that will rival any other marketing tactic.

We have a number of successful SEO case studies. I am more than willing to share the results.

What’s in store for search in the near future?

I think in the near-future we will see “virtual personal assistants” that will understand how we search for information and will facilitate that search. The “assistant” will remember every search term we have ever searched for, the Web pages we have visited and the formats of information that we are most interested in. Specifically, those formats could include: text, audio/video and photos. I also think the search assistant will be integrated into our computers, mobile telephones, car navigation and even our home appliances.

Which search resources would you recommend that business people read/follow about SEO/SEM?

There are a number of resources that business professionals can follow to stay at the forefront of SEO/SEM. I recommend sites like: Searchenginewatch.com, Search Engine Marketing Professional Organization – SEMPO.com, Searchengineland.com, MarketingProfs.com and blogs by Danny Sullivan.

DM me on Twitter (@chriskovac) if you are interested in discussing.

NK Announces Digital Offensive in B-to-B Marketplace

This release is the culmination of about 6 months of work for me.  This is phase I of a suite of 10 different social media marketing services.  Please click on the release for more info.  Thanks!

NK Announces Digital Offensive in B-to-B Marketplace
Proprietary Process Underpins Social Media Savvy Suite of Services: Nicholson Kovac Inc., one of the nation’s leading independent marketing communications agencies, today introduced a suite of proprietary social media services designed specifically for B-to-B clients.

read more | digg story