Tag Archives: Kansas City

Digital Marketing Customer Acquisition Workshop

Aggressive Customer Growth via Digital Marketing Workshop: 9:00 am Thursday, December 3 (Kansas City)

Aggressive Customer Growth via Digital Marketing Workshop

Chris Kovac hosting ‘Aggressive Customer Growth via Digital Marketing Workshop’ on December 3, 2015 in Kansas City.


Digital Marketing Workshop Description (Register Here)
In today’s omni-channel business environment, it is more important than ever to efficiently deploy and align your digital marketing resources. In this 3-hour workshop, you will learn cutting-edge, proven strategies and tactics for acquiring new customers and growing revenue via digital marketing channels.

You will be provided with a Digital Marketing Customer Acquisition Workbook (e-book) to document and organize the crucial elements needed to build and execute your 2016 digital marketing campaigns. You will learn how to: define your revenue goals and customer acquisition costs by channel, identify digital customer personas and map their experience, create relevant content via strategic storytelling, measuring real-time ROI and more.

The 2016 Digital Marketing Customer Acquisition Workshop is designed for marketing professionals and executives of aggressive-growth companies and growth-minded entrepreneurs. The curriculum includes a review relevant case studies, methodologies and proven processes to acquire customers and grow revenue via digital channels. We will also review digital marketing best practices that have been successfully implemented with some of the largest companies in the world.

Workshop Registration: $299 – (Register Here

Workshop Outline (Register Here)

  • Define 2016 Digital Marketing and Revenue Objectives
  • Identify Customer Acquisition Targets & Personas
  • Build Armies of Customers through your Tribes
  • Deliver the Right Message in the Right Digital Channel
  • Mapping your Digital Customer Experience
  • Strategic Storytelling & Content Development in the Digital Age
  • Digital Marketing Best Practices
  • Measuring ROI and Optimizing Campaigns

Workshop Benefits (Register Here)

  • Immediately actionable, customer-acquisition focused curriculum
  • Facilitate 2016 digital marketing strategies and tactics
  • Align digital marketing campaigns, internal resources and vendors
  • Harmonize your storytelling and digital assets
  • Learn best practices from relevant case studies
  • ROI measurement in real-time

About Chris Kovac
Chris is a digital marketing thought leader, speaker, trainer and consultant. Over the past 15 years, Chris has led strategic digital marketing initiatives with some of the largest brands in the world, including: Sprint, 3M, Hallmark, FMC and many others. Chris has trained 1000s of professionals and business owners on digital marketing best practices, building social influence via digital channels and storytelling in the digital age. Chris also speaks regionally and nationally at digital marketing conferences, universities and professional organizations.

Chris works with aggressive-growth companies and growth-minded entrepreneurs to develop and implement customer acquisition-focused marketing strategies and tactics via digital channels. Leveraging proven methods and processes, Chris can help your business gain new customers, reduce customer acquisition costs, improve customer conversion ROI and harmonize your digital marketing channels.

Chris was recently named to: 2015 Techweek100 (Kansas City), honoring the region’s technology innovators and business leaders; Inc.com ‘33 Entrepreneurs, Marketers, and Thought Leaders to Watch in 2016‘ and winner 2015 National Small Business Influencer Award – Community Choice Honoree (Small Business Trends).

Chris is active on social media:
LinkedIn: https://www.linkedin.com/in/chriskovac
Twitter: https://twitter.com/chriskovac

Chris Kovac named to 2015 Techweek100 (Kansas City)

Chris Kovac is named to the 2015 Techweek100 for Kansas City. You can find the full list/article at http://techweek.com/techweek100.

About Chris Kovac:

Chris is currently working on: KindBeef.com (early stage agribusiness/tech start-up); mentor/partner at the BetaBlox incubator in Kansas City (http://www.BetaBlox.com) and enterprise digital marketing consulting.

As of June 2015, his portfolio includes equity positions in over 20 different companies and start-ups, including: Custom Trailer Pros (http://customtrailerpros.com), http://www.AirFiltersOnDemand.com, Doc Lerner Quality Goods (https://www.etsy.com/shop/DocLerner), Instaglam Box (http://www.instaglambox.com), http://www.HowToBeHenry.com, Cyrptoempire (http://c-ellc.com), Bespoke Woodworks, CoinPlay.io, RoseSwap.com and others.

Chris Kovac named to Techweek100 (Kansas City)

Chris Kovac named to Techweek100 (Kansas City)

Chris brings 19 years of strategic digital/social influence and marketing experience, working with many F500, national and international brands, including: Hallmark (speaker/trainer 2012 Hallmark Summit), Microsoft, 3M Health Care, Sprint SLCS, SureWest, Silpada, Hilti, Dictionary.com, FMC, TAMKO, Wellmark BC&BS and others.

I speak regionally/nationally on social media/influence theory, strategy & best practices. During the last several years, I’ve had the opportunity to speak at the Gallup AIM Institute, colleges and universities, including NWMSU, UMKC School of Pharmacy and others. I also speak at the Integrated Marketing Summit conference (Chicago, SF, Atlanta, Minneapolis, Denver, etc).

About Techweek:

The Techweek100 identifies leaders who have made a significant impact on the technology and innovation ecosystem in which they operate. The Techweek100 includes leaders of fast-growing tech companies, prominent investors, key enablers of the digital ecosystem, creators of new technologies, and other innovators that make important contributions to their field. The Techweek100 is not a ranking, but rather an annual list of 100 most distinguished technology organizations and their leaders selected by the Techweek community, Techweek Advisory Boards, and the Techweek team.

The methodology for the Techweek100 is the same across all host cities, and is consistent each year. To create each list, Techweek reviews five major factors in the nomination process.

  • – Has played an instrumental role in the growth of an accelerating market-specific technology company.
  • – Has led specific innovative technology initiatives for public or private corporations his or her ecosystem.
  • – Has been an active supporter of growth in the community as an advisor or mentor.
  • – Has created a net benefit for the public, such as: invented a coding language or led a civic initiative.
  • – Has been an integral part of companies attaining the necessary capital for success and strategic growth.