Tag Archives: integtation

Integrated Marketing Summit Redux 2010

Like most years, 2010 had its ups and downs.  After reflecting a bit, one highlight for me was participating in the Integrated Marketing Summit (www.integratedmarketingsummit.com).  IMS (@IMSummit) is a national conference circuit where marketers (both B2B and B2C) talk about how to integrate marketing strategies and tactics.   It was a great experience on many levels.

The best part, by far, was the people I got to meet along the way.  It was interesting to go to a number of cities (7 I think) and get different attendee and speaker perspectives on marketing, business and life in general.  I met a ton of truly great folks and drew inspiration from a number of them.

The thing I really enjoyed was over going out and grabbing a bite to eat (and maybe a libation or two)  after the conference with the other speakers.  It was awesome to share thoughts and ideas with peers who are very smart and have progressive marketing minds.  More importantly and without exception, they are really great people.  I can honestly say I made a lot of new friends.  It’s also been cool to see ideas scribbled out on napkins becoming reality…I can’t comment further, yet, but I think there will be very exciting things happening in 2011.

Props to  Shawn Elledge (@selledge) the inventor/owner of the Integrated Marketing Summit.  I think Shawn was a pioneer in trying to get marketers to think about how all the pieces of the marketing puzzle can be integrated, not just focusing on the “new, shiny” tools, like social media.   I thought there was a good mix of client-side experts from big brands (Best Buy, Intel, etc), national/regional marketing agencies and entrepreneurs.  It was nice to get a holistic perspective and to debate different points-of-view.

Finally, I thought the speakers at every conference were exceptional (there are far too many to name here).  First hand, I though the content was (mostly) fantastic.  I also tried to get feedback from people in the sessions and it was overwhelmingly positive…seriously.  Great job Shawn and I’m sure a number of people would echo that.  I look forward to seeing what 2011 brings!

If you are interested in viewing/downloading my presentation decks from IMS and other speaking events, please click on:  https://chriskovac.wordpress.com/chris-kovac-social-media-speaker/