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Digital Marketing Customer Acquisition Workshop

Aggressive Customer Growth via Digital Marketing Workshop: 9:00 am Thursday, December 3 (Kansas City)

Aggressive Customer Growth via Digital Marketing Workshop

Chris Kovac hosting ‘Aggressive Customer Growth via Digital Marketing Workshop’ on December 3, 2015 in Kansas City.


Digital Marketing Workshop Description (Register Here)
In today’s omni-channel business environment, it is more important than ever to efficiently deploy and align your digital marketing resources. In this 3-hour workshop, you will learn cutting-edge, proven strategies and tactics for acquiring new customers and growing revenue via digital marketing channels.

You will be provided with a Digital Marketing Customer Acquisition Workbook (e-book) to document and organize the crucial elements needed to build and execute your 2016 digital marketing campaigns. You will learn how to: define your revenue goals and customer acquisition costs by channel, identify digital customer personas and map their experience, create relevant content via strategic storytelling, measuring real-time ROI and more.

The 2016 Digital Marketing Customer Acquisition Workshop is designed for marketing professionals and executives of aggressive-growth companies and growth-minded entrepreneurs. The curriculum includes a review relevant case studies, methodologies and proven processes to acquire customers and grow revenue via digital channels. We will also review digital marketing best practices that have been successfully implemented with some of the largest companies in the world.

Workshop Registration: $299 – (Register Here

Workshop Outline (Register Here)

  • Define 2016 Digital Marketing and Revenue Objectives
  • Identify Customer Acquisition Targets & Personas
  • Build Armies of Customers through your Tribes
  • Deliver the Right Message in the Right Digital Channel
  • Mapping your Digital Customer Experience
  • Strategic Storytelling & Content Development in the Digital Age
  • Digital Marketing Best Practices
  • Measuring ROI and Optimizing Campaigns

Workshop Benefits (Register Here)

  • Immediately actionable, customer-acquisition focused curriculum
  • Facilitate 2016 digital marketing strategies and tactics
  • Align digital marketing campaigns, internal resources and vendors
  • Harmonize your storytelling and digital assets
  • Learn best practices from relevant case studies
  • ROI measurement in real-time

About Chris Kovac
Chris is a digital marketing thought leader, speaker, trainer and consultant. Over the past 15 years, Chris has led strategic digital marketing initiatives with some of the largest brands in the world, including: Sprint, 3M, Hallmark, FMC and many others. Chris has trained 1000s of professionals and business owners on digital marketing best practices, building social influence via digital channels and storytelling in the digital age. Chris also speaks regionally and nationally at digital marketing conferences, universities and professional organizations.

Chris works with aggressive-growth companies and growth-minded entrepreneurs to develop and implement customer acquisition-focused marketing strategies and tactics via digital channels. Leveraging proven methods and processes, Chris can help your business gain new customers, reduce customer acquisition costs, improve customer conversion ROI and harmonize your digital marketing channels.

Chris was recently named to: 2015 Techweek100 (Kansas City), honoring the region’s technology innovators and business leaders; Inc.com ‘33 Entrepreneurs, Marketers, and Thought Leaders to Watch in 2016‘ and winner 2015 National Small Business Influencer Award – Community Choice Honoree (Small Business Trends).

Chris is active on social media:
LinkedIn: https://www.linkedin.com/in/chriskovac
Twitter: https://twitter.com/chriskovac

Chris Kovac mentioned in Inc.com 33 Entrepreneurs, Marketers, Thought Leaders to Watch

I am honored to be mentioned in a recent Inc.com post ‘33 Entrepreneurs, Marketers, and Thought Leaders to Watch in 2016‘ – You can read the full article by @teedubya here: http://www.inc.com/travis-wright/33-entrepreneurs-marketers-and-thought-leaders-to-watch-in-2016.html 

From the Inc.com post
With the new year right around the corner, we wanted to share some insight on some movers and shakers who will be helping mold the digital ecosystem in 2016. Keep an eye on these people, follow them on Twitter, and most important, learn from them…read more: http://www.inc.com/travis-wright/33-entrepreneurs-marketers-and-thought-leaders-to-watch-in-2016.html

About KindBeef.com
KindBeef.com was founded by Chris Kovac in 2015 with a vision of delivering quality, healthy grass-fed beef, direct to your door, while supporting important and significant causes, like feeding the hungry.

Our beef comes from select producers in Colorado, Missouri and Kansas. We process our beef locally and deliver select hamburger, steaks and other cuts directly to you. We have the capacity and scale to produce over 1,000,000 pounds of beef annually.

Follow @kindbeef on Twitter
Like on Facebook: Facebook.com/KindBeef.

Chris Kovac nominated for 2015 National Small Business Influencer Awards

I am humbled to be nominated to the 2015 Small Business Influencer Awards, presented by Small Business Trends. Many thanks to Becky Wilson (@WDSPRMaven) for all your help.

Please vote for me in the Expert category: at: http://influencers.smallbiztrends.com/experts-2015/kovac-chris/

Chris Kovac nominated for the 2015 National Small Business Influencer Awards – Expert Category

Chris Kovac is an entrepreneur, speaker, start-up mentor and digital marketing thought leader. Chris is a partner/mentor at the BetaBlox.com startup accelerator and CEO of KovacDigital, a digital marketing consultancy. Chris is also a co-founder of an agribusiness startup, KindBeef.com

As a partner in BetaBlox, Chris has worked with and mentored over 50 start-ups and small businesses on digital go-to-market strategies, social media marketing and storytelling in the digital age. Chris was recently named to the Techweek100 (Kansas City), honoring the region’s technology innovators and business leaders.

Chris has led strategic digital marketing initiatives with some of the largest brands in the world, including: Hallmark, Sprint, 3M, BC&BS and many others.

Chris helps small and large businesses with developing marketing goals, identifying audience personas, digital storytelling and software-based management tools. The result is more efficient delivery of marketing resources, reducing costs and increasing revenue.

Facebook: https://www.facebook.com/ChrisKovac

LinkedIn: https://www.linkedin.com/in/chriskovac

Chris Kovac named to 2015 Techweek100 (Kansas City)

Chris Kovac is named to the 2015 Techweek100 for Kansas City. You can find the full list/article at http://techweek.com/techweek100.

About Chris Kovac:

Chris is currently working on: KindBeef.com (early stage agribusiness/tech start-up); mentor/partner at the BetaBlox incubator in Kansas City (http://www.BetaBlox.com) and enterprise digital marketing consulting.

As of June 2015, his portfolio includes equity positions in over 20 different companies and start-ups, including: Custom Trailer Pros (http://customtrailerpros.com), http://www.AirFiltersOnDemand.com, Doc Lerner Quality Goods (https://www.etsy.com/shop/DocLerner), Instaglam Box (http://www.instaglambox.com), http://www.HowToBeHenry.com, Cyrptoempire (http://c-ellc.com), Bespoke Woodworks, CoinPlay.io, RoseSwap.com and others.

Chris Kovac named to Techweek100 (Kansas City)

Chris Kovac named to Techweek100 (Kansas City)

Chris brings 19 years of strategic digital/social influence and marketing experience, working with many F500, national and international brands, including: Hallmark (speaker/trainer 2012 Hallmark Summit), Microsoft, 3M Health Care, Sprint SLCS, SureWest, Silpada, Hilti, Dictionary.com, FMC, TAMKO, Wellmark BC&BS and others.

I speak regionally/nationally on social media/influence theory, strategy & best practices. During the last several years, I’ve had the opportunity to speak at the Gallup AIM Institute, colleges and universities, including NWMSU, UMKC School of Pharmacy and others. I also speak at the Integrated Marketing Summit conference (Chicago, SF, Atlanta, Minneapolis, Denver, etc).

About Techweek:

The Techweek100 identifies leaders who have made a significant impact on the technology and innovation ecosystem in which they operate. The Techweek100 includes leaders of fast-growing tech companies, prominent investors, key enablers of the digital ecosystem, creators of new technologies, and other innovators that make important contributions to their field. The Techweek100 is not a ranking, but rather an annual list of 100 most distinguished technology organizations and their leaders selected by the Techweek community, Techweek Advisory Boards, and the Techweek team.

The methodology for the Techweek100 is the same across all host cities, and is consistent each year. To create each list, Techweek reviews five major factors in the nomination process.

  • – Has played an instrumental role in the growth of an accelerating market-specific technology company.
  • – Has led specific innovative technology initiatives for public or private corporations his or her ecosystem.
  • – Has been an active supporter of growth in the community as an advisor or mentor.
  • – Has created a net benefit for the public, such as: invented a coding language or led a civic initiative.
  • – Has been an integral part of companies attaining the necessary capital for success and strategic growth.

My Adventures in Domain Names

Domain NamesMy buddy Thomas Bosilevac (@bosilytics) and I started our Web design/marketing company back in 1996 and had dreams of being Internet entrepreneurs.  One of the first steps in this journey was to register a company domain name (aka: Web address, URL).  Needless to say, we had a lot of opportunity to get a good, errr, great domain.  We ended up with Merlin-Enterprises.com…hey, we were only 20!  Actually, there were several reasons, but in hindsight, (obviously) that was a #fail.  [The next year we ended up with KBKC.com, UEarn.com and a few others.]

In my third year of college (1997), my friend Jeanette and I ventured on a summer road trip to Dallas to see the Dave Mathews Band.  On the drive down there, we discussed what bars we should visit, but neither of us had ever been to Texas.  I saw a few billboards with hotels, restaurants, etc.  I thought, what if there was an Internet guide where you could find listings/peer ratings of various bars, dance clubs, live music, etc?  When I got home, I began searching for related domain names, like NewOrleansBars.com (which I still own).   It’s a lot like sifting for gold and a love for finding good domains was born.

I had some savings bonds my grandparents gave me when I was born.  I took a risk and made an investment in about 100 domains.  I saw a need for user-driven forums (Vbulletin) where people can find the bar/nightlife spot, driven by peer reviews.  This expanded into other verticals, like real estate and entertainment.  In the years following, I had aspirations of developing the sites, growing the traffic and selling them off.

In the end, I sold about 30 domains and bought a few more.  So luckily, I got my investment back; I think my grandparents would be proud.  I currently have too many “irons in the fire” and am looking to sell about 60 great domains, (see the full list of domain names here).  I am interested in selling or possibly co-developing the domains.  If you have any questions per available domains, please email pchriskovac@gmail.com.  Thanks!

If you have a domain name story or adventure, I’d love to hear it.  Please leave a comment.

Thanks!

Chris Kovac
@chriskovac

Roger Waters’ “The Wall” live @ Sprint Center 10-30-10

<Draft – just in case>
I have a few things I need to post, but wanted to share my experience at Roger Waters’ “The Wall”  from a few weeks ago.  I had VIP (floor) tickets to the show back in the day (1993), but I couldn’t get off work at Hen House (I worked in the Deli dept) and I had to give my tix to a friend.  I finally reazlied my dream on 10-30-10 at the Sprint Center in KC.  Best. Show. Ever. (no hyperbole).  I was lucky and ended up in FLR3 and 15th row.

The Wall was perhaps the best live show I have seen.  The production values were unbelievable and the show/music was perfect, and I had very high expectations.  I hope to make it to the Tacoma show in December.   More to come but here are a few pics (from my iphone 😦 ).  I don’t have video, but you can probably find good vids on YouTube.

@chriskovac

Blog upgrades ahead!

Blog upgrades ahead!

@chriskovac

First Post on Mobile Local Social – Social Media Monitoring

Hello,

I am happy to say I am now blogging for MobileLocalSocial.com.  I will be writing more about that later on…

My first post, “Social Media Monitoring for Marketing Professionals” is a general overview of social media monitoring, including technology and marketing uses.  I will be writing more on the subject and other social media marketing topics several times a month.

http://mobilelocalsocial.com/2010/02/social-media-monitoring-for-marketing-professionals/

Thanks!

Chris

@chriskovac

Why you should want to work in social media!

(Live draft)

I work at a terrific advertising agency. My job is to develop and integrate social media marketing into the ad agency model. Introducing all these new social media marketing “tools” internally and externally can be a challenge. It is like drinking from the fire hose; so much new information to understand and digest. How can I introduce these new tools to my company while still making it exciting (and relevant) to learn?

We are trying to integrate social media marketing into the culture of our agency. How is this best accomplished? Obviously, forcing information down someone’s throat usually does not yield positive results. Plus, how do you overcome presentation/information fatigue? These are lessons learned from my experience building and integrating interactive marketing services into an ad agency model. So, why not make it fun? Because it actually is!

So, this weird notion came to me in a dream. Why would anyone not want to work in social media? Therefore I decided to post my thoughts to my blog. I may post my full strategy/plan on this blog down the road. I would love feedback, etc.

Spend all day playing on Twitter

I am sure a lot of people that read this blog are familiar with Twitter. If not, Twitter is a microblog/community where you post “tweets” about what you are currently doing, links to cool web sites/ videos, etc. It is an interesting mix of personal and professional communications. I have become a Twitterholic.

Am I on Twitter a lot? Yes. Am I really screwing around? No. I use Twitter to talk to my peers in social/interactive marketing. It keeps me current on how our industry is changing, current best practices, thoughts from respected gurus, case studies (good and bad) and much more. I am actually going to finish a post about why I love Twitter so much. I have also met a ton of great people in Kansas City and throughout the nation that I would not otherwise have connected with.

Social media peeps are social

Social media professionals tend to be offline social creatures as well. Via social media channels, I have been introduced to a number of super-cool people that I have met in person. There is some kind of strange and intimate bond that I have experienced when talking to people in my social network. In my experience, early adopters of social media are very forward thinking, progressive, friendly, willing to help you in any way possible, and actually care about people in their community, etc. Finally, there is little to no negativity. It is a near utopia (at least for now – hope it stays that way).

Be a trend setter

Social media marketing is truly relationship marketing (one to one) and will not only impact marketing, but the way human communications continue to evolve. How cool is that? There can be only so many ad formats (ads on buses, buildings, etc) so their will be a revolution from the status quo (frequency, frequency, frequency) to less frequency and more relevant engagements. As many have said before me, “as marketers we need to quite talking ‘at’ our target audiences and start talking ‘with’ them.” For me, I find nearly all mass media message intrusive and non-relevant.

Do not need formal training, just passion

IMHO, immersion is one of the most important aspects of being a social media professional. You have to live and breathe this stuff; it is the only way to really learn. The skies the limit! People like @garyvee and others have parlayed their social media presence literally into fame and wealth. You could be next! It is much like programming, if you do not love it, than you should find another calling.

Forward looking

The way humans communicate is rapidly changing and evolving. How cool (and scary)! Soon, the Web and TV (and mobile for that matter) will all be mashed up. This means web widgets (like Twitter) will be on your TV and vice versa. I can only image the changes coming in the next decade, let alone in the next few years. It is our job to stay at the forefront of trends and even help create them! How will this impact the world of social media and marketing in general.

Several opportunities

There are a number of different jobs within social media and a variety of companies that will utilize your skills. You can work in technology, on the client side or work with an advertising/marketing agency. Specific job functions include: strategic planning, project managing, copywriting, web development, e-marketing, graphic design, application development, market research and much more. Does that sound palatable to you? I will expand on social media opportunities in a future blog post.

You could be a billionaire

Well it is a possibility, but not likely. However, this frontier is wide open. You can chart your own path and create opportunity. The cost of entry is low along with the risk; but, the reward can be potentially huge. There are a number of social media start-ups which seem similar to all the new Web ideas in the late 1990’s through the early 2000’s. Where will your path in social media lead you?

Your thoughts?

I encourage and appreciate your thoughts on this subject.  DM me on Twitter if you want (@chriskovac)

My tips for achieving great SEO/SEM

Full disclosure:  I responded to a HARO per “tips to succeed in SEO/SEM.”  I probably run the risk of ruining the HARO (I have not heard back yet) but I took several hours to think through and answer the questions.  Plus,  SEO/SEM is a passion of mine since 1996.   So, I will go ahead and post.  I am happy to take down if the story is a go.  Cheers.  Chris Kovac

Your “claim to fame” in a short sentence.

Professional online and search engine marketing since 1996.

What are your top five tips to achieve great SEO?
1) Networking – Search engines often change the rules (or algorithms) on how they rank a Web site. It is important to network with fellow search marketers to keep up on how the industry is changing. There are a number of discussion forums, blogs and other sites where you can engage your fellow search marketers. My networking tool of choice is Twitter, because you can engage your peers on a 1:1 basis.

2) Attend conferences – There are a number of quality search marketing conferences. I recommend Search Engine Strategies (SES) and SMX. Usually the speakers and panelists are the leading thought leaders within search marketing and provide timely information and advice that can help you achieve great SEO results. Attendees are usually willing to share their thoughts and experiences and most everyone is approachable. It is also a great way to connect informally with your peers at the social events.

3) Test your theories – I encourage search marketers to test and retest your search marketing theories. Part of search marketing is experimenting and then focusing on what is working. With advancements in tracking capabilities, it is easy to set up a simple tracking code to test the results of your search marketing campaigns. I often start with a “shotgun” approach and then refine the campaign to a targeted, “rifle” approach.

4) Stay white-hat – Don’t give into the temptation to try to “spoof” the search engines with link baiting or other “black-hat” tactics. More often than not, you will succeed in generating high rankings until your site/s gets blacklisted and removed entirely from the search engines.

5) Track your campaigns – Before the campaign starts, develop campaign objectives that are measureable and that you can test against. There are a number of ways to track a search marketing campaign. The best practice is to use a tag-based analytics provider. Then you can not only track the visitors to your site, you can also track their behavior and ROI.

What are the three biggest mistakes in terms of their SEO activities?

The three biggest mistakes I see SMEs make include:

1) Beginning a SEO initiative in the middle (or near the end) of a Web site development project. This means significantly more work to: revise the copy after the fact to ensure it is search engine friendly, rename the URLs with relevant keywords, create SEO-friendly Header tags, create relevant Alt text and most importantly, increase the link relevancy or Page Rank on Google.

2) Failure to stay current with SEO best practices. As previously mentioned, it is important to stay current with SEO best practices and how the search engines are changing the way they rank a Web site. This mistake is easy to resolve by subscribing to enewsletters, going to conferences and talking with your peers in search marketing.

3) Finally, not tracking the success or ROI of the search engine campaign still seems to be somewhat common. There are a number of ways to set up campaign analytics. One of the best known (and free) tools is Google Analytics.

How would you explain SEO and SEM to somone who has never encountered either before?

I explain to clients and internal staff that SEO and SEM are just tools in the marketing toolbox. SEM (aka paid search) is a cost-per-click model, meaning you only pay when a user actually clicks on your search engine text ad. SEM is best for driving specific actions, like a purchase or signing up for an enewsletter.

SEO is a longer process to make a Web site achieve high rankings in the search engines for free or “organic” listings. SEO is a good strategy to increase awareness and drive qualified traffic to your Web site, even if they are in the information gathering stage of the sales cycle.

How should business people identify and choose their search advisors/consultants?

I recommend utilizing referrals when trying to find a solid, professional search adviser/consultant. There are so many companies that say they are search experts, but I have found that most are far from being proficient. I would also ask prospective search professionals to provide examples of successful campaigns, case studies and the methodology for developing a search campaign. Finally, previous experience in the industry/category is also a big plus, as this will reduce the learning curve.

What can search really do for a business? Do you have any examples?

Integrated search marketing can be one of the most powerful marketing tools for a number of reasons. The primary benefit is the ability to drive qualified traffic to your Web site that results in an action by the end user. That action can be a lead, sale or even drive call center volume. Often times a solid search engine campaign will produce ROI that will rival any other marketing tactic.

We have a number of successful SEO case studies. I am more than willing to share the results.

What’s in store for search in the near future?

I think in the near-future we will see “virtual personal assistants” that will understand how we search for information and will facilitate that search. The “assistant” will remember every search term we have ever searched for, the Web pages we have visited and the formats of information that we are most interested in. Specifically, those formats could include: text, audio/video and photos. I also think the search assistant will be integrated into our computers, mobile telephones, car navigation and even our home appliances.

Which search resources would you recommend that business people read/follow about SEO/SEM?

There are a number of resources that business professionals can follow to stay at the forefront of SEO/SEM. I recommend sites like: Searchenginewatch.com, Search Engine Marketing Professional Organization – SEMPO.com, Searchengineland.com, MarketingProfs.com and blogs by Danny Sullivan.

DM me on Twitter (@chriskovac) if you are interested in discussing.