Category Archives: Uncategorized

River Watch Beef, LLC Announces Premium Grass Fed Beef Delivery Service Nationwide

RWB-2721.jpgWe are excited for this big announcement! Our family has been raising all natural, grass-fed beef animals for 10 years. Our premium grass-fed beef is now available for nationwide delivery. Read our news release here:

KANSAS CITY, Mo. – Kansas City-based food start-up River Watch Beef ( announces a new local and nationwide delivery service, delivering all natural grass-fed beef, direct from the producer. River Watch Beef produces its own premium beef, sustainably raising Angus and Hereford beef animals in the Midwest that are 100% all-natural, free range and grass fed. The beef is USDA-certified and dry-aged 21 days for a robust flavor and tender texture.

“Our goal at River Watch Beef is to conveniently deliver exceptional beef, on par with fine dining, for about the same price as your local butcher,” said River Watch Beef founder Chris Kovac. “It can be difficult to find quality all-natural grass-fed beef, much less have it delivered. To maintain strict quality standards, we manage the entire process, from raising animals, to processing, packaging and finally delivery to the consumer. We are ‘hands on’ with our beef, and you can literally taste the difference.”

Knowing where your food comes from should be important for everyone, says Kovac. “Most folks have no idea where their food comes from, how it’s produced or what’s in it. We should demand better, if not for ourselves, for our children,” Kovac goes on to say “After raising beef for 10 years, our family discovered that not all beef is the same. The major beef producers usually feed cattle with unhealthy corn, food waste like candy or artificial additives to ‘fatten them up.’ We’re different because our cattle graze on natural and native grasses; our beef is 100% all natural with no additives, no hormones, no GMOs.”

“We’re often asked about the difference between grass-fed beef and typical store-bought beef,” said Kovac. “Grass-fed beef is leaner, has about 30-40% less fat and more antioxidant vitamins compared to corn-fed, store-bought meat. Animals digest more vitamins on a grass diet versus eating corn.” Kovac goes on to say “You can definitely taste a difference. Grass-fed beef has a robust, beefy flavor. The beef gets its flavor from the natural grasses and dry-aging process. The dry-aging is important; the 21 day process makes the beef even more tender and full-flavored. Store-bought beef is not usually dry-aged at all.”

To celebrate the nationwide delivery announcement, is offering a Sampler Package (approximately 9-10 pounds), including a mix of grass-fed steaks, hamburger and a roast or brisket for $99. That’s approximately 18-20 servings for less than $6 per serving. Delivery is Free to Kansas City area customers and is a flat-rate of $12.95 for nationwide shipping. River Watch Beef welcomes custom beef orders and also offers a Grass Feed Beef Club subscription service, conveniently delivered every month (or two).

River Watch Beef, LLC was founded in 2016 with a mission to deliver premium, responsibly-raised grass fed beef, direct from the producer. River Watch Beef raises free range, premium Angus and Hereford beef animals on native and natural grasses in Colorado and Kansas.

Our USDA-certified beef is 100% all natural (no additives, no GMOs, no hormones) and dry-aged 21 days for a full flavor and tender texture. For more information about River Watch Beef, LLC please visit our website at


Digital Marketing Customer Acquisition Workshop

Aggressive Customer Growth via Digital Marketing Workshop: 9:00 am Thursday, December 3 (Kansas City)

Aggressive Customer Growth via Digital Marketing Workshop

Chris Kovac hosting ‘Aggressive Customer Growth via Digital Marketing Workshop’ on December 3, 2015 in Kansas City.

Digital Marketing Workshop Description (Register Here)
In today’s omni-channel business environment, it is more important than ever to efficiently deploy and align your digital marketing resources. In this 3-hour workshop, you will learn cutting-edge, proven strategies and tactics for acquiring new customers and growing revenue via digital marketing channels.

You will be provided with a Digital Marketing Customer Acquisition Workbook (e-book) to document and organize the crucial elements needed to build and execute your 2016 digital marketing campaigns. You will learn how to: define your revenue goals and customer acquisition costs by channel, identify digital customer personas and map their experience, create relevant content via strategic storytelling, measuring real-time ROI and more.

The 2016 Digital Marketing Customer Acquisition Workshop is designed for marketing professionals and executives of aggressive-growth companies and growth-minded entrepreneurs. The curriculum includes a review relevant case studies, methodologies and proven processes to acquire customers and grow revenue via digital channels. We will also review digital marketing best practices that have been successfully implemented with some of the largest companies in the world.

Workshop Registration: $299 – (Register Here

Workshop Outline (Register Here)

  • Define 2016 Digital Marketing and Revenue Objectives
  • Identify Customer Acquisition Targets & Personas
  • Build Armies of Customers through your Tribes
  • Deliver the Right Message in the Right Digital Channel
  • Mapping your Digital Customer Experience
  • Strategic Storytelling & Content Development in the Digital Age
  • Digital Marketing Best Practices
  • Measuring ROI and Optimizing Campaigns

Workshop Benefits (Register Here)

  • Immediately actionable, customer-acquisition focused curriculum
  • Facilitate 2016 digital marketing strategies and tactics
  • Align digital marketing campaigns, internal resources and vendors
  • Harmonize your storytelling and digital assets
  • Learn best practices from relevant case studies
  • ROI measurement in real-time

About Chris Kovac
Chris is a digital marketing thought leader, speaker, trainer and consultant. Over the past 15 years, Chris has led strategic digital marketing initiatives with some of the largest brands in the world, including: Sprint, 3M, Hallmark, FMC and many others. Chris has trained 1000s of professionals and business owners on digital marketing best practices, building social influence via digital channels and storytelling in the digital age. Chris also speaks regionally and nationally at digital marketing conferences, universities and professional organizations.

Chris works with aggressive-growth companies and growth-minded entrepreneurs to develop and implement customer acquisition-focused marketing strategies and tactics via digital channels. Leveraging proven methods and processes, Chris can help your business gain new customers, reduce customer acquisition costs, improve customer conversion ROI and harmonize your digital marketing channels.

Chris was recently named to: 2015 Techweek100 (Kansas City), honoring the region’s technology innovators and business leaders; ‘33 Entrepreneurs, Marketers, and Thought Leaders to Watch in 2016‘ and winner 2015 National Small Business Influencer Award – Community Choice Honoree (Small Business Trends).

Chris is active on social media:

Chris Kovac mentioned in 33 Entrepreneurs, Marketers, Thought Leaders to Watch

I am honored to be mentioned in a recent post ‘33 Entrepreneurs, Marketers, and Thought Leaders to Watch in 2016‘ – You can read the full article by @teedubya here: 

From the post
With the new year right around the corner, we wanted to share some insight on some movers and shakers who will be helping mold the digital ecosystem in 2016. Keep an eye on these people, follow them on Twitter, and most important, learn from them…read more:

About was founded by Chris Kovac in 2015 with a vision of delivering quality, healthy grass-fed beef, direct to your door, while supporting important and significant causes, like feeding the hungry.

Our beef comes from select producers in Colorado, Missouri and Kansas. We process our beef locally and deliver select hamburger, steaks and other cuts directly to you. We have the capacity and scale to produce over 1,000,000 pounds of beef annually.

Follow @kindbeef on Twitter
Like on Facebook:

Chris Kovac nominated for 2015 National Small Business Influencer Awards

I am humbled to be nominated to the 2015 Small Business Influencer Awards, presented by Small Business Trends. Many thanks to Becky Wilson (@WDSPRMaven) for all your help.

Please vote for me in the Expert category: at:

Chris Kovac nominated for the 2015 National Small Business Influencer Awards – Expert Category

Chris Kovac is an entrepreneur, speaker, start-up mentor and digital marketing thought leader. Chris is a partner/mentor at the startup accelerator and CEO of KovacDigital, a digital marketing consultancy. Chris is also a co-founder of an agribusiness startup,

As a partner in BetaBlox, Chris has worked with and mentored over 50 start-ups and small businesses on digital go-to-market strategies, social media marketing and storytelling in the digital age. Chris was recently named to the Techweek100 (Kansas City), honoring the region’s technology innovators and business leaders.

Chris has led strategic digital marketing initiatives with some of the largest brands in the world, including: Hallmark, Sprint, 3M, BC&BS and many others.

Chris helps small and large businesses with developing marketing goals, identifying audience personas, digital storytelling and software-based management tools. The result is more efficient delivery of marketing resources, reducing costs and increasing revenue.



Chris Kovac named to 2015 Techweek100 (Kansas City)

Chris Kovac is named to the 2015 Techweek100 for Kansas City. You can find the full list/article at

About Chris Kovac:

Chris is currently working on: (early stage agribusiness/tech start-up); mentor/partner at the BetaBlox incubator in Kansas City ( and enterprise digital marketing consulting.

As of June 2015, his portfolio includes equity positions in over 20 different companies and start-ups, including: Custom Trailer Pros (,, Doc Lerner Quality Goods (, Instaglam Box (,, Cyrptoempire (, Bespoke Woodworks,, and others.

Chris Kovac named to Techweek100 (Kansas City)

Chris Kovac named to Techweek100 (Kansas City)

Chris brings 19 years of strategic digital/social influence and marketing experience, working with many F500, national and international brands, including: Hallmark (speaker/trainer 2012 Hallmark Summit), Microsoft, 3M Health Care, Sprint SLCS, SureWest, Silpada, Hilti,, FMC, TAMKO, Wellmark BC&BS and others.

I speak regionally/nationally on social media/influence theory, strategy & best practices. During the last several years, I’ve had the opportunity to speak at the Gallup AIM Institute, colleges and universities, including NWMSU, UMKC School of Pharmacy and others. I also speak at the Integrated Marketing Summit conference (Chicago, SF, Atlanta, Minneapolis, Denver, etc).

About Techweek:

The Techweek100 identifies leaders who have made a significant impact on the technology and innovation ecosystem in which they operate. The Techweek100 includes leaders of fast-growing tech companies, prominent investors, key enablers of the digital ecosystem, creators of new technologies, and other innovators that make important contributions to their field. The Techweek100 is not a ranking, but rather an annual list of 100 most distinguished technology organizations and their leaders selected by the Techweek community, Techweek Advisory Boards, and the Techweek team.

The methodology for the Techweek100 is the same across all host cities, and is consistent each year. To create each list, Techweek reviews five major factors in the nomination process.

  • – Has played an instrumental role in the growth of an accelerating market-specific technology company.
  • – Has led specific innovative technology initiatives for public or private corporations his or her ecosystem.
  • – Has been an active supporter of growth in the community as an advisor or mentor.
  • – Has created a net benefit for the public, such as: invented a coding language or led a civic initiative.
  • – Has been an integral part of companies attaining the necessary capital for success and strategic growth.

My Adventures in Domain Names

Domain NamesMy buddy Thomas Bosilevac (@bosilytics) and I started our Web design/marketing company back in 1996 and had dreams of being Internet entrepreneurs.  One of the first steps in this journey was to register a company domain name (aka: Web address, URL).  Needless to say, we had a lot of opportunity to get a good, errr, great domain.  We ended up with…hey, we were only 20!  Actually, there were several reasons, but in hindsight, (obviously) that was a #fail.  [The next year we ended up with, and a few others.]

In my third year of college (1997), my friend Jeanette and I ventured on a summer road trip to Dallas to see the Dave Mathews Band.  On the drive down there, we discussed what bars we should visit, but neither of us had ever been to Texas.  I saw a few billboards with hotels, restaurants, etc.  I thought, what if there was an Internet guide where you could find listings/peer ratings of various bars, dance clubs, live music, etc?  When I got home, I began searching for related domain names, like (which I still own).   It’s a lot like sifting for gold and a love for finding good domains was born.

I had some savings bonds my grandparents gave me when I was born.  I took a risk and made an investment in about 100 domains.  I saw a need for user-driven forums (Vbulletin) where people can find the bar/nightlife spot, driven by peer reviews.  This expanded into other verticals, like real estate and entertainment.  In the years following, I had aspirations of developing the sites, growing the traffic and selling them off.

In the end, I sold about 30 domains and bought a few more.  So luckily, I got my investment back; I think my grandparents would be proud.  I currently have too many “irons in the fire” and am looking to sell about 60 great domains, (see the full list of domain names here).  I am interested in selling or possibly co-developing the domains.  If you have any questions per available domains, please email  Thanks!

If you have a domain name story or adventure, I’d love to hear it.  Please leave a comment.


Chris Kovac

Roger Waters’ “The Wall” live @ Sprint Center 10-30-10

<Draft – just in case>
I have a few things I need to post, but wanted to share my experience at Roger Waters’ “The Wall”  from a few weeks ago.  I had VIP (floor) tickets to the show back in the day (1993), but I couldn’t get off work at Hen House (I worked in the Deli dept) and I had to give my tix to a friend.  I finally reazlied my dream on 10-30-10 at the Sprint Center in KC.  Best. Show. Ever. (no hyperbole).  I was lucky and ended up in FLR3 and 15th row.

The Wall was perhaps the best live show I have seen.  The production values were unbelievable and the show/music was perfect, and I had very high expectations.  I hope to make it to the Tacoma show in December.   More to come but here are a few pics (from my iphone 😦 ).  I don’t have video, but you can probably find good vids on YouTube.


Blog upgrades ahead!

Blog upgrades ahead!


First Post on Mobile Local Social – Social Media Monitoring


I am happy to say I am now blogging for  I will be writing more about that later on…

My first post, “Social Media Monitoring for Marketing Professionals” is a general overview of social media monitoring, including technology and marketing uses.  I will be writing more on the subject and other social media marketing topics several times a month.




Why you should want to work in social media!

(Live draft)

I work at a terrific advertising agency. My job is to develop and integrate social media marketing into the ad agency model. Introducing all these new social media marketing “tools” internally and externally can be a challenge. It is like drinking from the fire hose; so much new information to understand and digest. How can I introduce these new tools to my company while still making it exciting (and relevant) to learn?

We are trying to integrate social media marketing into the culture of our agency. How is this best accomplished? Obviously, forcing information down someone’s throat usually does not yield positive results. Plus, how do you overcome presentation/information fatigue? These are lessons learned from my experience building and integrating interactive marketing services into an ad agency model. So, why not make it fun? Because it actually is!

So, this weird notion came to me in a dream. Why would anyone not want to work in social media? Therefore I decided to post my thoughts to my blog. I may post my full strategy/plan on this blog down the road. I would love feedback, etc.

Spend all day playing on Twitter

I am sure a lot of people that read this blog are familiar with Twitter. If not, Twitter is a microblog/community where you post “tweets” about what you are currently doing, links to cool web sites/ videos, etc. It is an interesting mix of personal and professional communications. I have become a Twitterholic.

Am I on Twitter a lot? Yes. Am I really screwing around? No. I use Twitter to talk to my peers in social/interactive marketing. It keeps me current on how our industry is changing, current best practices, thoughts from respected gurus, case studies (good and bad) and much more. I am actually going to finish a post about why I love Twitter so much. I have also met a ton of great people in Kansas City and throughout the nation that I would not otherwise have connected with.

Social media peeps are social

Social media professionals tend to be offline social creatures as well. Via social media channels, I have been introduced to a number of super-cool people that I have met in person. There is some kind of strange and intimate bond that I have experienced when talking to people in my social network. In my experience, early adopters of social media are very forward thinking, progressive, friendly, willing to help you in any way possible, and actually care about people in their community, etc. Finally, there is little to no negativity. It is a near utopia (at least for now – hope it stays that way).

Be a trend setter

Social media marketing is truly relationship marketing (one to one) and will not only impact marketing, but the way human communications continue to evolve. How cool is that? There can be only so many ad formats (ads on buses, buildings, etc) so their will be a revolution from the status quo (frequency, frequency, frequency) to less frequency and more relevant engagements. As many have said before me, “as marketers we need to quite talking ‘at’ our target audiences and start talking ‘with’ them.” For me, I find nearly all mass media message intrusive and non-relevant.

Do not need formal training, just passion

IMHO, immersion is one of the most important aspects of being a social media professional. You have to live and breathe this stuff; it is the only way to really learn. The skies the limit! People like @garyvee and others have parlayed their social media presence literally into fame and wealth. You could be next! It is much like programming, if you do not love it, than you should find another calling.

Forward looking

The way humans communicate is rapidly changing and evolving. How cool (and scary)! Soon, the Web and TV (and mobile for that matter) will all be mashed up. This means web widgets (like Twitter) will be on your TV and vice versa. I can only image the changes coming in the next decade, let alone in the next few years. It is our job to stay at the forefront of trends and even help create them! How will this impact the world of social media and marketing in general.

Several opportunities

There are a number of different jobs within social media and a variety of companies that will utilize your skills. You can work in technology, on the client side or work with an advertising/marketing agency. Specific job functions include: strategic planning, project managing, copywriting, web development, e-marketing, graphic design, application development, market research and much more. Does that sound palatable to you? I will expand on social media opportunities in a future blog post.

You could be a billionaire

Well it is a possibility, but not likely. However, this frontier is wide open. You can chart your own path and create opportunity. The cost of entry is low along with the risk; but, the reward can be potentially huge. There are a number of social media start-ups which seem similar to all the new Web ideas in the late 1990’s through the early 2000’s. Where will your path in social media lead you?

Your thoughts?

I encourage and appreciate your thoughts on this subject.  DM me on Twitter if you want (@chriskovac)