Category Archives: Social Media Marketing

Posts about Social Media Marketing

United Way of Greater Kansas City Announces Social Media Committee

I wanted to share a social news release per the United Way social media committee announcement.  You can find the release here: United Way of Greater Kansas City Announces Social Media Committee to Lead Efforts. We formally announced the committee and social media campaign at the #smckc breakfast last Friday.   You can see that presenation via SlideShare at: http://www.prweb.com/releases/unitedwaygkccommittee/socialmedia/prweb4504314.htm.

I wanted to thank Mark Jorgenson, the 2010 United Way campaign co-chair, whose vision made this happen, the UW staff that have been great champions per this initiative and the individuals that helped form the social media committee who have done a wonderful job, from the initial strategy to the tactical execution.

Thanks to you and the Kansas City community for helping a wonderful cause!

@chriskovac

Reserving Social Media Profiles for Business

Last night I was editing my presentation for the Chicago Integrated Marketing Summit (going on today) and I wanted to share some thoughts, both for companies currently using social media and those that are just getting started.  The bottom line is: register your company/brand profiles on all (relevant) social media sites, even if you are not going to use them in the near future.  These sites include: Twitter, Facebook, YouTube, WordPress (blog), Flickr (photos), and a handful of others.  For reference, see Brian Solis’s Conversation Prism (click on the link) for a nicely organized list.

Here’s why…You run a (high) risk that someone, maybe even a competitor or ex-employee, will register a profile and you will have no control (and little recourse) over what they post.  Obviously, that can be very damaging.  There’s risk, but there is also opportunity!  One of the benefits of this is more “relevance” in the search engines.  In short, “relevant” links pointing back to your website (from 3rd party sites), the search engines gives you “extra points” in the search engine rankings.  Another benefit is qualified traffic generated from people clicking on a link that’s embedded in your bio.  Finally, make sure you register common misspellings of your company/brand names — make it easy for people to find you.

Placeholder best practices include:

  • Have a relevant & search-friendly (using relevant keywords) bio within the profile
  • Include messaging that says “Hi..we’re not yet on _____ but you can find more information about us on our website at _____.com
  • Make sure the profile is properly “tagged”with relevant keywords
  • Register your company, but don’t forget brands and product lines
  • Look for opportunities to own an issue (preventing infections, child education, etc)

I’m interested in any comments you may have.  The preso is embedded below the post.  Thanks!

@chriskovac

Presentation from IMS Chicago

60 Second Marketer at Denver’s Integrated Marketing Summit

I am a bit behind on my blogging, but I wanted to share an experience I had with Jamie Turner (60 Second Marketer) at Denver’s Integrated Marketing Summit on July 20th, 2010.  For those that may not be familiar with Jamie’s work, he is someone you should be paying attention to.  Jamie started a blog called 60 Second Marketer to provide information, in bite-sized pieces, per relevant marketing topics.  I had seen Jamie speak before at conferences and really enjoyed his presentation.  I encourage you to check out his Twitter and Blog (URLs included above) and his YouTube channel.

I also spoke at IMS Denver (on Integrated Social Media – here’s the Slideshare link) and was pleasantly surprised when Jamie asked if I wanted to be in one of his videos.  He has such a cool concept and I’ve had several people tell me they really liked the format.  Jamie had a great idea to shoot on the escalators — I thought it came out so great!  The video is on the top free social media monitoring tools.

I really enjoyed being part of 60 Second Marketer and encourage you to check it out!  Many props and thanks to Jamie for including me per his great idea!

@chriskovac

Nicholson Kovac Agriculture New Media Usage Study

Nicholson Kovac Agriculture New Media Usage Study

Large Acreage Corn and Soybean Growers Actively Engaged in Social Media, Text Messaging During Workday

48% of large acre corn/soybean growers send 5 or more text messages a day! That’s just one of the findings from a survey conducted by Nicholson Kovac. In this week’s program you can hear Sheree Johnson, Nicholson Kovac Senior VP and Director of Media talk about their findings….

IAB sets social media guidelines – Chris Kovac quotes

I was quoted in the latest issue of BtoB Magazine on social media ad metrics and best practices.  You can find the article below.

IAB sets social media guidelines
Recommendations seen as essential to making medium “safe and scalable’
Media buyers also said the guidelines will help them in their efforts to develop and measure social media campaigns for clients.“There is a lot of confusion in the marketplace right now because people aren’t speaking the same language,” said Chris Kovac, social media supervisor at Nicholson Kovac, a b-to-b marketing communications agency based in Kansas City, Mo. “Establishing a common language has to be the first step,” he said.

“Once we’re on the same page, then we can define subgroups of advertising. Is it an interactive banner ad, is it an engagement ad, etc.”

One of the most important things to measure in social media is engagement with users, Kovac said. “We want to measure the behavior—not just who’s clicking on what,” he said. “Then we can understand who are the influencers. For example, we look at how many people are commenting on our blogs and forwarding them to friends.”

Kovac said that while measuring social media is important, it is also hard to standardize metrics, particularly for something like influence.

Social Media Club KC – breakfast video

From @jeffisageek Blog:  http://www.jeffisageek.net/blog/2008/11/11/smckc-breakfast-recap/

From Jeff’s blog –

Recently all of us social media types got together for our monthly breakfast and we had a great turn out and some great conversation.

If you are in the Kansas City area and a user, fan, or just interested in social media please join us…its free to everyone, casual and very laid back.

My thoughts:  This is a very cool group of progressive people.  Check out the community page at http://socialmediaclubkc.ning.com/

Cheers,

Chris Kovac

Ad Agencies Expected to Have a Presence in Social Media

http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/ – full article

With 93% of Americans expecting companies to have presence in social media, this article questions whether ad agencies should also engage with social media. Of course they should!

Study: Cone finds that 93% of Americans expect companies to have  presence in social media. 85% believe a company should not only be present but also interact with its consumers via social media.

If this is the expectation for companies, what about the same expectations for ad agencies? Should they not also be a participant? When agencies should be leading you’ll find a significant number of small-to mid-size agencies are not even participating. They are woefully behind when it comes to social media.

Almost 60% of Americans interact with companies on a social media Web site, and 25% interact more than once per week, 2008 Cone Business in Social Media Study says.

56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
Americans believe that companies should use social networks to solve my problems (43%). Companies should solicit feedback on their products and services (41%).
Companies should develop new ways for consumers to interact with their brand (37%).
Companies should market to consumers (25%).
Men, a much sought-after target in the online space, are twice as likely as women to interact frequently (one or more times per week) with companies via social media (33% to 17%, respectively).

“The news here is that Americans are eager to deepen their brand relationships through social media,” explains Mike Hollywood, director of new media for Cone, “it isn’t an intrusion into their lives, but rather a welcome channel for discussion.”

read more | digg story

Wow, these numbers are much higher than I expected.  Great article to forward on to clients and peers.

Analyst: Half of ‘social media campaigns’ will flop

Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those will fail.

read more | digg story

Interesting story, there is going to be a shakeout in the Web 2.0 space similar to the Internet shakeout of 1999/2000.

Chris Kovac announces Social Media Monitoring and Engagement Panel

Greetings, fellow social media marketers and enthusiasts!

Chris Kovac, the BMA (Business Marketing Association) Programs co-chair, announces an exciting BMA Lunch and Learn — Social Media Monitoring and Engagement. The lunch is scheduled for noon (people begin arriving around 11:30 am) on Thursday, October 16th.

The lunch will be a moderated panel discussion that includes Justin Gardner (Social Media for AMC – @jpgardner), Adam Coomes (President of Infegy, creator of Social Radar – @adamcoomes) and Valerie Jennings (Jennings Public Relations & Advertising). Each speaker will have approx 10 minutes to discuss their thoughts per their respective disciplines. The final 30 minutes of the lunch will be open to questions from the audience.

The lunch will explore social media monitoring and engagements from three different perspectives: technology, client side and agency side. It would be awesome to get your thoughts on what is most relevant to you and your organization.

I am also open to any questions that you would like to include before the open discussion, as I will be moderating the panel.

I appreciate any thoughts/comments you may have. Info to be posted soon @ http://www.BMAKC.org

Cheers,

Chris Kovac
@chriskovac (Twitter)
http://www.linkedin.com/in/chriskovac (LinkedIn)