Category Archives: Personal

Read about my fun filled personal life.

Integrated Marketing Summit Redux 2010

Like most years, 2010 had its ups and downs.  After reflecting a bit, one highlight for me was participating in the Integrated Marketing Summit (  IMS (@IMSummit) is a national conference circuit where marketers (both B2B and B2C) talk about how to integrate marketing strategies and tactics.   It was a great experience on many levels.

The best part, by far, was the people I got to meet along the way.  It was interesting to go to a number of cities (7 I think) and get different attendee and speaker perspectives on marketing, business and life in general.  I met a ton of truly great folks and drew inspiration from a number of them.

The thing I really enjoyed was over going out and grabbing a bite to eat (and maybe a libation or two)  after the conference with the other speakers.  It was awesome to share thoughts and ideas with peers who are very smart and have progressive marketing minds.  More importantly and without exception, they are really great people.  I can honestly say I made a lot of new friends.  It’s also been cool to see ideas scribbled out on napkins becoming reality…I can’t comment further, yet, but I think there will be very exciting things happening in 2011.

Props to  Shawn Elledge (@selledge) the inventor/owner of the Integrated Marketing Summit.  I think Shawn was a pioneer in trying to get marketers to think about how all the pieces of the marketing puzzle can be integrated, not just focusing on the “new, shiny” tools, like social media.   I thought there was a good mix of client-side experts from big brands (Best Buy, Intel, etc), national/regional marketing agencies and entrepreneurs.  It was nice to get a holistic perspective and to debate different points-of-view.

Finally, I thought the speakers at every conference were exceptional (there are far too many to name here).  First hand, I though the content was (mostly) fantastic.  I also tried to get feedback from people in the sessions and it was overwhelmingly positive…seriously.  Great job Shawn and I’m sure a number of people would echo that.  I look forward to seeing what 2011 brings!

If you are interested in viewing/downloading my presentation decks from IMS and other speaking events, please click on:


Pete Kovac is now on Twitter

I wanted to announce that Pete Kovac of Nicholson Kovac is now on Twitter! Pete’s profile url is

I have a number of blogs posts on the way, including a redux re: speaking at the Integrated Marketing Summit in St. Louis, speaking at the AIM Institute and some other fantastic news.

– Chris Kovac

Excuses for not blogging

Wow.  It has been like 6 weeks since my last blog post, which is still just a (online) draft.  This post started as like a “coming soon” for several upcoming (half-finished) posts.  The more I thought about it, the more I thought…why has it been so long since my last post? I thought, well, I have been working like non-stop (a good problem to have in this economy). And I thought: I get too tired to write and I need to relax, play some poker, BS, BS.  All excuses.

I created this post as a reminder to stay committed.  It’s hard work, but it is sooo worth it.  I’m a fairly decent writer, but my posts seem very unrefined and sub-par. I think about a C+ maybe on average. I am somewhat embarrassed. The only way to fix that is to write more.

Hopefully there will be a new post in the very near future. Until then, I need to relax and play a bit of poker.

The blogging experiment, some thoughts

The blogging experiment, some thoughts

I started down the great blogging experiment on a personal level. Long story short, my first blog in a very long time was about a personal relationship that went awry. You can see the original post in my archive (Permalink: The blog was kind of pseudo-therapy. The night before, I wrote the blog for personal exploration and really to share with my buddies to get their thoughts. I really felt taken advantage of to the millionth degree; by writing about it I found it to be very enlightening. I was also taught a few lessons.

Honestly, I never expected anyone (even her) to see the post. That sounds ridiculous, but I mean, why would people care?And who cares what I have to say?I did, however, hit the publish button and released it to the world. I shared it with some friends to basically see what did I do wrong, or what was I thinking?Why I chose a public venue?Partial ignorance, some naivety, to experiment, to vent into nothingness, who knows?Sure enough I started getting some traffic.I guess everything online really is out there in the public domain.

For the life of me, I cannot figure out why I posted a blog about a personal issue.Next time I will use email, or not…only spoken word from now on. The outcome greatly exceeded my expectations.That’s the power of interactive/social media.I didn’t post (essentially advertise) the link anywhere, but I did put it on Twitter once.Who looks at this stuff?Someone I guess.Lessons learned.So, forget my private life; it is all on the table now.(really there’s not all that much excitement).This means my thoughts will be public, but I will not write about personal issues again.Did I say lesson learned, yet?

Not thinking it through…

One can clearly say I did not think it through.My only regret is that I used her real name in my blog post.That was a big mistake and I apologize to her for that.I stand by my assessment of the situation, but who cares. In retrospect, I crossed a line. There has been some fallout over my post, or at least her post about the situation. Do’h. I stand by my character and my actions.I also admit I made some mistakes.I feel I am better for the experience, but there were a number of peaks and valleys.It certainly makes life interesting.

What I learned…
I learned several things so far in the “great experiment”

  • I should probably blog under a pseudonym
  • How fast and significant the search engines rank new blogs, I’m amazed
  • People actually listen to these blog things
  • Not going to write about personal issues again
  • I am going to write much more frequently
  • If you are going to start a personal blog, I can give you some hints on what not to do


Sunday 9/29/2008