Analyst: Half of ‘social media campaigns’ will flop

Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those will fail.

read more | digg story

Interesting story, there is going to be a shakeout in the Web 2.0 space similar to the Internet shakeout of 1999/2000.

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